Axiology is a vegan and cruelty-free beauty brand with a mission to end plastic waste in beauty. The brand started when Ericka Rodriguez, the founder, couldn’t find a good lipstick that didn’t harm animals or the planet. After working on her own formulation for two years, she created the 10-ingredient formula that launched Axiology. With award-winning products in its collection and a selection of popular shades, the company has continued to offer its ethical makeup and play its part in transforming the beauty industry.