Our Story

Alberto VO5® began as a conditioning hairdressing created by a chemist and a hairdresser, Alberto, in Culver City, California. VO5® stands for 5 Vitamin Oils (Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil, Rosemary Leaf Oil, Chamomile Flower Oil) and was originally used to off-set the harsh conditions of Hollywood sound stages. VO5® was purchased by Leonard Lavin in 1955, and moved to Chicago where it was expanded into a full range of haircare products.